Content Depth Matters in Short-Video Recommendation: Rethinking the Attention Economy

Driven by the attention economy, short-video Recommender Systems (RSs) are primarily optimized to maximize user engagement by promoting videos that capture attention within seconds. These systems inherently favor shallow-content videos that are effective at attracting immediate attention. However, growing evidence suggests that prolonged exposure to such content may negatively affect users' cognitive engagement and mental well-being, raising concerns about the long-term societal impact of the short-video platform. A natural extension of the current attention-centric recommendation system is to incorporate additional metrics that promote user well-being. Toward this goal, this paper introduces a new metric, the Content Depth Score (CDS), to quantify the content depth of short videos. It measures the extent to which a video is expected to stimulate higher-order cognitive processes, using a seven-level scale grounded in established theories of cognitive psychology and learning. As an initial step toward this vision, we present SCOPE-Bench, the first benchmark for content-depth evaluation in short-video recommendation. Built upon a large-scale open-source short-video dataset, SCOPE-Bench provides CDS annotations for 150K videos, enabling systematic evaluation of RSs from a cognitive-content perspective. Leveraging SCOPE-Bench, we evaluate 13 representative RSs and reveal a consistent preference for shallow-content videos. Moreover, we find that these algorithms recommending cognitively deep content are only marginally better than random selection, highlighting a previously overlooked limitation of existing recommendation objectives. The code and datasets are available at the link below.