Sense it with your eyes: Sensation Generation and Understanding for Advertisements

Sensory advertising evokes human senses through visual cues, enabling audiences to mentally simulate experiences and increasing persuasive impact. Despite the recent increase in using AI in generating and understanding creative and persuasive content, how advertisements visually evoke sensations remains largely unexplored. In this work, we introduce the first study of evaluating and generating sensory ads. We introduce the Sensory Ad dataset, and propose SenseScore, an automated evaluation metric for sensation evocation achieving strong agreement with human judgments. Further, we introduce the Sensory Ad Generation (SenseGen) task and propose SAGA, a multi-agent framework that improves message–image alignment, sensory evocation, and persuasion. Our work establishes a foundation for sensory-aware visual persuasion.