Recommendation World Models for Future-State Control

Sequential recommendation optimizes which items to rank, while each displayed slate also shapes subsequent feedback and user state. We study how a trained ranker can support decisions about these future consequences. We introduce UA-TWM, a utility-anchored world-model interface that constructs nearby slate actions, estimates their target-relevant consequences, and selects an alternative subject to utility constraints. The reference slate serves as a fallback when no alternative qualifies. A logged-replay instantiation combines utility and target-gain estimates with calibrated failure-risk prediction; a closed-loop instantiation uses one-step state-action prediction and updates its decisions after observed feedback. We evaluate transfer across twelve sequential backbones on MovieLens-25M and KuaiRand-Pure, and repeated target-directed interaction in KuaiSim. Attaching the interface improves Recall@20, NDCG@20, and future-state alignment for every matched logged backbone. Selection ablations reveal the utility and risk costs of aggressive target pursuit, while closed-loop diagnostics isolate the contribution of action-conditioned prediction. Local consequence modeling thus enables target-aware selection around a trained sequential ranker.